From Slate: Since Toyota wants the Scion to be a niche product, it wants the campaign to be polarizing. "People that find it offensive are not our target," says Simon Needham, co-founder of ATTIK, the agency that's designed every major Scion campaign. If square grandmas reject the Scion for the Nissan Versa, the thinking goes, that will only boost the Scion's image among the cool kids.
An interesting article about Toyota's new ad campaign for the Toyota Scion xD.
the game is here
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